A Strategic Engagement

The AI Visibility
Spot-Check.

A structured read on how your brand surfaces across the AI platforms your customers actually use. We test the prompts that matter most for your business, identify where the pipeline gap is, and give you a clear roadmap to close it.

The Spot-Check is the front door. Where the business is bigger or the questions deeper, it leads into a fuller audit and the work that follows.

Book a Discovery Call

A 20-minute call to talk through where your search and AI footprint stands today, and confirm a Spot-Check is a fit.

Or get in touch directly
info@machinemedia.ca 587.566.9808
What a finding looks like

One report.
The questions that actually matter.

A real Spot-Check headline from a recent engagement, anonymized. Most brands win after the click and lose before it. The Spot-Check tells you where, why, and what to do next.

● Where the brand wins

4 of 4
major AI platforms recommend the brand to existing customers

"How do I buy from them, where are they located, how do I get support." The customer who already knows the brand is well served.

● Where the brand loses

0 of 4
major AI platforms suggest the brand to new customers

"Best options in Calgary, who should I consider, what are alternatives to X." The customer who doesn't know the brand yet never finds it, even when the brand is a perfect fit.

The contrast is the story. The brand wins after the click. The pipeline gap is everything that happens before it.
How it works

Four steps,
structured to actually finish.

Most "AI audits" you see right now are brand-mention checks against ChatGPT. This is a structured engagement with a defined deliverable, scoped against your business, finished inside ten days.

01 / KICKOFF

Define the prompt universe

30-minute working session. We build the buyer and seller prompts that matter for your business. The ones your prospects actually ask AI before they call you.

02 / TESTING

Run the matrix

Every priority prompt, every major AI platform. Visibility status, source patterns, who's winning when you're not.

03 / TECHNICAL

Audit the foundation

Crawl access, schema, entity architecture, content readiness, index hygiene. The structural reasons AI systems are or aren't citing you.

04 / DELIVERY

Findings and roadmap

One document. Plain language. Headline finding, prompt matrix, technical gaps, content gaps, prioritized roadmap with quick wins, core fixes, and strategic buildout.

What you walk away with

A real document.
And the team that can build it.

The Spot-Check is delivered as a working document with findings, scorecards, and a prioritized roadmap. We do the work that follows. Search, AI visibility, paid media, technical fixes, content. Same team start to finish.

01 / VISIBILITY MATRIX

Where you stand on every priority prompt

The buyer and seller prompts that matter most for your business, tested across every major AI platform. Visible, partial, or absent. Per-platform notes on who's winning and why.

02 / TECHNICAL CONFIG

What's broken under the hood

Bot access, schema gaps, entity fragmentation, index hygiene, structured data, performance signals. The structural reasons retrieval is or isn't working.

03 / CONTENT READINESS

What's quotable, what's missing

The pages AI systems can quote, the gaps that send prospects to specialist competitors, and the content blind spots costing you pipeline.

04 / KEY FINDINGS

A commercial read, in plain language

What the data means for your pipeline, your customer acquisition, and your competitive positioning. Findings stated as findings, not jargon.

05 / VISIBILITY SCORECARD

Ten dimensions, scored honestly

Prompt visibility, entity clarity, buyer path, seller path, local clarity, technical accessibility, structured data, content answerability, trust strength, competitive standing.

06 / PRIORITIZED ROADMAP

Quick wins, core fixes, strategic buildout

What to do in the next 30 days, the next 90, and the next six months. Scoped, ordered, and tied to the findings, not a generic checklist.

Get started

Find out where
AI search has
your name on it.

Book a 20-minute discovery call. We'll talk about what's happening in your search and AI footprint right now, and confirm the Spot-Check is a fit. No pitch. No deck. Just a real conversation.